It was during his work as a top food stylist working on many highly technical and exciting commercial shoots for the likes of Waitrose, Knorr and McDonald's that John Bentham recognised he might have a keen talent for directing. Realising that his own personal creative flair, vision and process, could be combined with his vast product and technical knowledge, as well as shooting experience, he came to the conclusion that this could be the perfect combination to take into filmmaking himself. A couple of years down the line, John’s reel has built on his extensive food stylist work to be become a lovely (and appetising) selection of films. HIs new 'A to Z of food' film is testament to this and combines  his own directing and creative work with some lovely moments from his favourite styling projects.